TV and video consumption is more fragmented than ever before. From linear and Addressable TV to Connected TV and desktop/mobile video - advertisers need to be able to engage their target audience across a myriad of content, channels and devices. Over the past few years audience targeting and attribution have been an increasing part of both the UpFronts and NewFronts.
In 2016 we think the evolution of this discussion is a forum that is truly content, network, publisher and device agnostic. The newly coined INFronts will be an opportunity for agencies and brand marketers to hear thought leaders, see demonstrations, and dig into advancements in audience targeting, measurement, and attribution that can be leveraged against any TV/video spend.
Scott Rosenberg is Vice President of Advertising at Roku, where he leads the advertising business, overseeing sales, ops, research and BD. Scott and his team are responsible for marketing entertainment and consumer brands to the Roku audience. They also lead ad tech and measurement partnerships, and the development of ad products that help publishers monetize their audience on the Roku platform. Prior to Roku, Scott was CEO of Umami, a VC-backed companion TV startup. At Gemstar/Rovi, Scott led the interactive TV ad business. Earlier in his career, he held senior product and engineering roles at BlackArrow, ReplayTV and Intel. He holds computer science degrees from Princeton and MIT, and an MBA from MIT/Sloan.
Andre Swanston is the Co- Founder and Chief Executive Officer of Tru Optik, an innovative digital media intelligence company that powers OTT audience measurement and ad targeting for many of the world’s largest media companies and agencies. Andre is a proven leader with a wide range of experience in marketing and finance. Swanston was the founder of Full Eclipse, a millennial-facing marketing and event production company that owned and operated nightclubs and sports bars in college markets. Swanston went on to lead the Media and Entertainment division at a boutique investment bank in NYC, and served as a Vice President of Investments at JP Morgan Chase. Andre has been regularly interviewed by leading print and TV media for his expertise in OTT content monetization. Mr. Swanston graduated from the University of Connecticut with a B.A. in Economics.
Jonathan is MediaVest’s subject matter expert on advanced media, which includes addressable TV, programmatic TV, OTT and VOD. Prior to MediaVest he was the General Manager, iTV Solutions at Canoe Ventures, where he led Canoe's iTV business and held P&L responsibility for Canoe's portfolio of iTV solutions. Prior to Canoe, Jonathan was Vice President of Business Development at Tandberg Television, a division of Ericsson, where he was responsible for Tandberg’s content and advertising solutions. Prior to Tandberg Television, Jonathan was Senior Director of Business Development and Sales for Walt Disney Internet Group. Jonathan holds a B.A. in Economics from the University of Michigan and a J.D. from the University of Pennsylvania.
Andrew Frank covers marketing and advertising as VP Distinguished Analyst with Gartner for Marketing Leaders. Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals. He also focuses on emerging marketing technology and trends, including marketing applications of artificial intelligence (AI) and machine learning, algorithmic marketing, and marketing among Internet of Things (IoT). Mr. Frank also specializes in advertising technology and business trends. His research focuses on new opportunities in digital advertising leveraging mobile, social, video, and advanced TV platforms and channels, and utilizing advanced targeting, metrics, interactive design, and real-time ad operations. Mr. Frank has spent more than 30 years focusing on technology-driven innovation for major media companies, ad agencies, and startups focused on digital media and marketing.